The Älva Realm Is Opening Again
Three new 10-shade fairy palettes arrive September 25. Preview the new color stories before they bloom.
Mythology-Inspired Beauty, Created for Color Lovers
Oden’s Eye is a Swedish-born indie beauty brand known for hand-drawn collectible artwork, richly pigmented formulas and mythology-inspired color stories.
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New & Featured
Älva Mini Palette Trio
Sale price$76.24 USD
Regular price$89.70 USD
Glorious Sunflower Palette
Sale price$29.90 USD
Oasis Spirit Palette
Sale price$29.90 USD
Magic Mushroom Palette
Sale price$29.90 USD
Not Sure Where to Start?
Explore customer-loved palettes, singles and beauty treasures chosen for their color stories, collectible artwork and richly pigmented formulas.
Build Your Own Color Story
Mix multichromes, shimmers and mattes with an empty magnetic palette to create a custom eye story of your own.
Explore Our Collections
Älva
Luminous & Shadow
Legendary Diversa
Holiday Collection