We've teamed up with our beloved muse, YouTuber @Angelica Nyqvist , to celebrate Halloween with our brand-new Hela collection🎃✨.
We're thrilled that the first generation of the Hela eyeshadow palette has been so well-received. This Halloween, we've introduced a brand-new 'Helaween' collection, featuring colors and packaging designs meticulously curated by Angelica and our team.
Additionally, our Helaween Collection features 100% vegan🍃ingredients.
Inspired by Hela, the Norse goddess of death and rebirth, this collection embodies the dual aspects of ending and beginning. According to legend, Hela is depicted as half-beautiful and half-skeletal. We drew upon Angelica Nyqvist's image for design inspiration, incorporating illustrative elements as well as the festive spirit of Halloween.
In the Little Ghost Palette, Angelica Nyqvist opts for a mesmerizing mix of purples and pinks. This collision of mysterious cool tones and vibrant warm hues, highlighted by dreamy pinks, imbues the palette with a uniquely festive flair.
Colors
16 colors, including 4 different textures, mattes, shimmers, metallics and multi-chrome.
Palette size: 13.5 x 13.5 x 1.2 cm / 5.3 x 5.3 x 0.5 in
Banana taffy: Matte bright yellow
Little ghost: Rich matte retro purple
Ominous: Purple with blue shimmers
Licorice: Matte licorice candy color
Skeleton: Matte light violet
Zombie: Light purple with multi-color shimmers
Boo! : Pink base with multi-color shimmers
Haunted house: Rich matte blue
Cobweb: Metallic pearl white
Ghoulish: Matte baby blue
Creepy: Dark blue base with multi-color shimmers
Haunted: Matte denim blue
Magical: Pink multichrome
Candy corn: Matte orange
Screech: Orange base with gold and pink shimmers
Broomstick: Matte maroon
INGREDIENTS
TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, DIMETHICONE, SILICA, PHENYL TRIMETHICONE, Titanium Dioxide(CI 77891), PENTAERYTHRITYL TETRAISOSTEARATE, Iron Oxide (CI 77491), MAGNESIUM STEARATE, KAOLIN, DIISOSTEARYL MALATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, POLYETHYLENE, Iron Oxide (CI 77492), CAPRYLIC/CAPRIC TRIGLYCERIDE, MICROCRYSTALLINE CELLULOSE, ETHYLHEXYL PALMITATE, Iron Oxide (CI 77499), HYDROGENATED POLYISOBUTENE, Ulrtamarine Blue (CI 77007), TRIETHOXYCAPRYLYLSILANE, LAUROYL LYSINE, Chromium Oxide Green（CI 77288), STEARALKONIUM HECTORITE, 1,2-HEXANEDIOL, PROPYLENE GLYCOL, PROPYLENE CARBONATE, TITANIUM/TITA NIUM DIOXIDE, TITANIUM DIOXIDE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM SODIUM BOROSILICATE, HYDROXYACETOPHENONE, Fd&C Yellow 5 Al Lake(CI 19140), Ferric Ammonium Ferrocyanide(CI 77510), PENTYLENE GLYCOL, ALUMINUM HYDROXIDE, Fd&C Blue 1 Al Lake (CI 42090), TIN OXIDE, Fd&C Red 40 Al Lake (CI 16035), ALUMINA 
