We've teamed up with our beloved muse, YouTuberĀ @Angelica NyqvistĀ , to celebrate Halloween with our brand-new Hela collectionšāØ.
We're thrilled that the first generation of the Hela eyeshadow palette has been so well-received. This Halloween, we've introduced a brand-new 'Helaween' collection, featuring colors and packaging designs meticulously curated by Angelica and our team.
Additionally, our Helaween Collection features 100% veganšingredients.
Inspired by Hela, the Norse goddess of death and rebirth, this collection embodies the dual aspects of ending and beginning. According to legend, Hela is depicted as half-beautiful and half-skeletal. We drew upon Angelica Nyqvist's image for design inspiration, incorporating illustrative elements as well as the festive spirit of Halloween.
The Trick or Treat Palette features striking accent colors of green and orange-red, carefully selected by Angelica Nyqvist. The overall color story conjures an atmosphere of mystery and Halloween spirit, while the contrasting shades reflect the dual nature of the goddess Hela.
Colors
16 colors, including 4 different textures, mattes, shimmers, metallics and multi-chrome.
Palette size: 13.5 x 13.5 x 1.2 cm / 5.3 x 5.3 x 0.5 in
Mummy's curs: Pale yellow base with multicolor shimmers
Howl: Matte ginger
Full moon: Bright gold base with green shimmers
Goblin: Dark matte brown
Wicked: Light matte pink
Jack-o'-lantern: Matte pumpkin orange
Deadly: Light metallic copper base with multicolor shimmers
Candy apple: Matte brick red
Poison: Matte emerald green
Witches brew: Bright multichrome green
Trick or treat: Fuchsia base with multicolor shimmers
Vampire fange: Purple toned matte red-brown
Crypt keeper: Gold green metallic base with dark undertones
Cauldron: Matte brownish green
Cemetery: Matte mauve-purple
Magic potion: Baby blue base with multicolor shimmers
INGREDIENTS
Ā
TALC, MICA, MINERAL OIL, SYNTHETIC FLUORPHLOGOPITE, SILICA, BIS-DIGLYCERYL POLYACYLADIPATE-2, DIMETHICONE, KAOLIN, CI 77891, Titanium Dioxide(CI 77891), Iron Oxide (CI 77492), PENTAERYTHRITYL TETRAISOSTEARATE, Iron Oxide (CI 77491), MAGNESIUM STEARATE, TITANIUM DIOXIDE, Iron Oxide (CI 77499), CALCIUM SODIUM BOROSILICATE, Ulrtamarine Blue (CI 77007), TRIETHOXYCAPRYLYLSILANE, LAUROYL LYSINE, Chromium Oxide Greenļ¼CI 77288), 1,2-HEXANEDIOL, PROPYLENE GLYCOL, Fd&C Yellow 5 Al Lake(CI 19140), CALCIUM ALUMINUM BOROSILICATE, TIN OXIDE, ALUMINA, HYDROXYACETOPHENONE, ALUMINUM HYDROXIDE, PENTYLENE GLYCOL, Fd&C Blue 1 Al Lake (CI 42090), Ferric Ammonium Ferrocyanide(CI 77510), Fd&C Red 40 Al Lake (CI 16035) 
